E*TRADE Financial

http://www.etrade.com/options 135 E. 57th Street New York, NY 10022 Toll Free: 1-800-ETRADE-1 Category: Middle-cost discount brokerage Slogan: "Challenge the Ordinary."

General Description: E*TRADE Securities offers Active Traders and Options Traders a powerful combination of low price, advanced trading tools, and a team of dedicated customer service managers. Options traders can take advantage of customizable advanced options strategy chains; real-time options analytics; and base commissions are charged only on the first leg of options spread orders (per-contract fees apply). E*TRADE Securities provides smart order routing with electronic access to all US equity and options exchanges, plus they give active traders a choice of three different trading platforms.

Features: E*TRADE Securities offers extensive tools and information for options trading. They offer free streaming market news from Dow Jones, Reuters and Briefing.com, selected options market screeners from Optionetics, and a dedicated center for Exchange-Traded Funds that specifically highlights optionable ETF's. Options traders at E*TRADE Securities have full access to the following:

• Advanced options strategies in IRAs. We now allow option trading up to the spread level in IRA accounts.
• Customizable advanced options strategy chains. The strategy chains allow you to place complex trades (including verticals, straddles, strangles, diagonals, calendars, buy/writes, and married puts) with one click.
• Real-time options analytics, including implied volatilities, theoretical values, delta, gamma, vega, theta and rho.
• Base commissions charged only on the first leg of options spread orders (per-contract fees apply).
• Spread orders entered right from the customizable options chains with one click.
• Electronic execution of spread orders and smart order routing to the best market.
• A special advanced options order handling desk for larger orders or three and four legged option orders.

Options customer service: Commissions as low as $6.99 for an online options trade + $.75 per contract. Only the first leg of a spread pays the ticket charge, all subsequent legs pay only the per contract fee. See our full commission schedule. You can also place options orders by phone via an Interactive Voice Response telephone system for no additional fee. No broker-assist fee for phone orders of butterflies, condors, and other strategies with three legs or more.

E*TRADE Securities understands that options traders need experienced brokers and fast order execution. Their dedicated options customer service desk offers you direct access to a dedicated team of options specialists and provide quick, efficient, expert order execution on your most complex trades.

Platforms: E*TRADE Securities' award winning platform, Power E*TRADE, is the exclusive program for Active Traders and Options Traders -- customers who make 30 trades or more per quarter. Power E*TRADE offers one of the most complete solutions for active traders providing three high-powered platforms for equity and options trading with no additional platform fees:

• Power E*TRADE Pro is a supercharged platform with direct access to three ECNs. Now you can trade options right from your desktop. Option traders benefit from our streaming option chains and quotes, and alert pop-ups that confirm that an event the user specified has occurred.
• Power E*TRADE MarketTrader is an integrated, web-based trading platform that combines institutional-caliber market data, streaming real-time quotes, and streamlined order entry-all on a single page. Get streaming level two quotes, the ability to trade spreads, and set up your streaming watch list to show the NBBO and the best bid, best offer, and size across all six exchanges.
• www.etrade.com: the point of entry for active traders, serious investors and main street customers on the Web, providing quick and easy access to brokerage solutions, as well as banking and lending services

Equities: All qualified equity trades range from $6.99 to $9.99 for Power E*TRADE customers depending on how many trades are made per quarter. This is flat pricing with no per share fees. Additional ECN fees may apply.

Account minimum: $1,000 for a cash account; $2,000 for a margin account or equity spreads; $10,000 for a futures account. $50,000 for naked calls or index puts.

Branch Network: You can walk into a branch and talk to a knowledgeable representative about your account or learn more about how to get the most out of our platforms? E*TRADE has physical branch locations offering personalized service in 15 locations around the United States.

Setting Up an Account: Setting up an account is easy. You can apply online or we can mail/ email you the necessary forms. The E*TRADE Securities sales team regularly attends Optionetics seminars and are available to help you with any questions that you might have regarding the set up of an account. Email them today at optionsales@etrade.com