Options are Our Specialty:
Optionetics is an international leader in the field of Options Education. The company's website, Optionetics.com, is a premier destination site for new and experienced options traders. Named as one of Forbes' "Best of the Web", the quality and breadth of Optionetics.com's content has earned it the position of premiere options content provider for sites such as E*Trade and Yahoo! Finance. The website is designed to provide our users with stock and options fundamentals as well as strategies that enable them to navigate the markets successfully. The site features commentary, free publications, detailed portfolios, stock quotes and charts, and a unique options trading application.
Optionetics provides: up-to-the minute market updates; daily articles written by a staff of writer/traders and analysts outlining options strategies which can be used to profit in today's market conditions; research materials including live market and stock-specific news; personalized portfolios for both stocks and options; an in depth education center for investors of all backgrounds; message boards which provide a forum for discussion among amateur and professional traders alike; and a full selection of printed and multimedia materials for purchase. In addition, the site offers our popular subscription based tool, Optionetics Platinum, which costs users $1295 per year and can be used to screen thousands of options combinations using over 35 different selection criteria and select the trade(s) which best fit their personal interests and risk tolerances. Optionetics Platinum is a feature-rich, must-have application for any serious options trader.
A Focused Audience:
Optionetics.com's online audience of over 250,000 unique visitors per month is comprised of affluent, well-educated stock and options investors, with a high average household income. Optionetics.com's users are self-directed investors who are comfortable with the online environment, and use it to make informed decisions about their financial future. Our students take an active approach to learning. Many of our visitors have paid over $3,000 to attend our live options trading seminars to enhance their options trading experience. In addition, many are users of analytical trading software and real time charting systems, costing thousands of dollars a year.
The CBOE estimates that the growing and active group of options traders represents only 3% of all stock and mutual fund investors, making them a small portion of the traffic at many investment sites. However, options traders make up 100% of the Optionetics.com audience, making it an ideal advertising medium for any company that is trying to position itself as a service to the options trading community.
According to an April 2005 industry study of options users, done by Harris Interactive for the Options Industry Council, options traders are "loyal to investing in options, wealthy in income and assets, and technologically savvy when it comes to using the Internet for Investing". Key findings on options traders:
- Over 80% of all investors conduct their own research and trade online.
- Are active traders, with 54% making more than 30 stock trades in the past year
- 41% have an income that is higher than $100,000
- 32% have liquid asset values > $500,000
- 85% were predominantly male
- 84% view investing as an important part of their lives.
- 84% were interested in examining new investment vehicles
- 86% believe that investing online is as secure as investing in any other manner
Why Advertise on Optionetics.com?
As a leading financial educator and information service, Optionetics delivers an affluent, enthusiastic and targeted audience to advertisers. Through flexible programs, advertisers can execute targeted campaigns that reach a prime consumer audience with significant discretionary income.
Advertising programs are available on a monthly or quarterly basis, with discounts offered for commitments of three months or longer. Sponsorship programs provide integrated branding or position exclusivity in selected content sections.
Advertising Options:
Option 1:Our prominent, above-the-fold banner placement means that your ad will always be seen. Run of Site top-of-the-page (468 x 60): $20/CPM
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Option 2:Email message (up to 300 characters): Our weekly opt-in updates are cost-effective ways to reach a self-selecting audience of qualified potential customers. $25/CPM |
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Option 3:200x40 banners are available in sponsorship positions on our Daily Syndicated Articles and our Education Gateway. $8/CPM |
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Option 4:Large Rectangle – 336x280 banners! Available for "Exclusive sponsorships" of our daily syndicated articles. Run of Site (336 x 280): $35/CPM |
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Option 5:Text Ads (New)! Available for "Exclusive sponsorships" of our daily syndicated articles. Daily Syndicated Articles $10/CPM |
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Option 6:Skyscrapers - 125x615 banners! Available for "Exclusive sponsorships" of our Market Data Pages. Run of Site (125 x 615): $30/CPM
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Option 7 (just for Brokers):Broker Marketplace – Package includes text link and 300x250 banner on the Broker profile page featuring your firm. Call for Availability |
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Ad Specs and Guidelines:
Turnaround time: 48 hours to post
Max size:
- 468 x 60 (Banner) – 25k
- 120x600 (Skyscraper) – 30k
- 88 x 31 (Button) – 10k
- 250x250 (Square) – 35k
- 300 x 250 (Small rectangle) – 35k
- 336 x 280 (Large rectangle)– 35k
- Email Ad – 300 characters including spaces and a corresponding skyscraper – 15k, no loops
- Broker Marketplace text – 23 characters including spaces, 88x31 graphic
Minimum campaign: 1 month
Minimum ad impressions per month: 50,000
Looping: Allowed (3 loops maximum)
Flash/Rich Text Format: Allowed
EyeBlaster/EyeWonder/Floating Ad Units: Not Allowed
3rd Party Serving: Allowed through DART
Note: At its sole discretion, Optionetics reserves the right to remove or cancel any advertiser placements that contain inappropriate material and/or advertisements for competing products and/or services.
© Copyright 1995-2009 Optionetics. All rights reserved. This material is for personal use only. Republication and re-dissemination, including posting to newsgroups, is expressly prohibited without the prior written consent of Optionetics. Optionetics is a registered trademark of Optionetics, Inc.